Published September 2, 2025
Marketing is often one of the first things associations and nonprofits know they should be doing—but don’t have the time, tools, or team to do well. The result? Missed opportunities, disengaged members, and a mission that isn’t reaching the audience it deserves.
In fact, nearly 70% of nonprofits report that their marketing efforts are underfunded or inconsistently executed [1]. Another study by the Content Marketing Institute found that only 27% of nonprofits have a documented content strategy, despite 89% agreeing that content marketing is essential to their success [2].
At Mattison, we believe marketing is more than just creating content or scheduling emails. It’s about telling your story in a way that builds trust, drives action, and strengthens your community. Effective marketing turns passive supporters into active advocates—and ensures that your mission breaks through the noise.
What Strategic Marketing Really Looks Like
Strategic marketing is proactive, not reactive. It’s the difference between scrambling to promote an event a week before it happens, and having a 3-month campaign plan that builds interest, engages stakeholders, and fills the room.
Strategic marketing means:
- Understanding your audience deeply → Who they are, what they value, where they spend time, and how they prefer to engage
- Developing consistent, branded messaging → Nonprofits with consistent brand messaging raise 23% more money annually than those with inconsistent messaging [3]
- Choosing the right channels (email, social, web, print) → Email is still king: Nonprofit emails have a 25.2% open rate and generate $42 for every $1 spent [4]
- Measuring what works—and improving what doesn’t → Organizations that track and analyze marketing data are 1.5x more likely to reach their campaign goals [5]
Whether you’re aiming to grow membership, increase event attendance, or raise awareness, a clear marketing strategy helps your organization stay focused and results-driven.
How Mattison Supports Your Marketing Goals
We understand that many nonprofits operate with lean internal teams—and that marketing often lands on someone’s desk as a “bonus responsibility.” That’s where we come in.
Our team of marketing professionals works closely with your leadership to design and implement marketing that aligns with your mission and priorities. We function as an extension of your team, bringing both creative and strategic horsepower to the table.
Here’s what that might include:
- Content Creation: newsletters, blogs, annual reports, social posts
- Email Marketing: automation, segmentation, campaign design
- Social Media Management: building engagement and visibility across platforms
- Website Support: content updates, SEO optimization, and redesigns
- Brand Development: cohesive visuals, messaging, and tone-of-voice
We’re not just content machines. We’re strategic partners. That means we’re constantly analyzing performance, testing new tactics, and refining approaches to help you reach your goals faster and more effectively.
Let’s Build a Message That Moves People
Your mission is important—and your message should be too. When your marketing is consistent, strategic, and audience-focused, you don’t just increase visibility. You build relationships, mobilize supporters, and drive sustainable growth.
If you’re ready to level up your marketing and get strategic about growth, Mattison is here to help. Let’s start building something that moves people—and your mission—forward.
Sources
- Nonprofit Marketing Guide. 2024 Nonprofit Communications Trends Report. https://www.nonprofitmarketingguide.com
- NonProfit PRO. 92% of Nonprofits Use Content Marketing, But Only 27% Have a Strategy. https://www.nonprofitpro.com
- Lucidpress. The Impact of Brand Consistency. https://www.marq.com
- Campaign Monitor. The Data-Backed Guide to Nonprofit Marketing (2024). https://www.campaignmonitor.com
- Salesforce. 2024 Nonprofit Trends Report. https://www.salesforce.org