Published January 22, 2026
You’ve got plenty of data—but do you know how to use it? Associations today collect data through registrations, email campaigns, surveys, social platforms, and more. And McKinsey reports that data-driven organizations are 23 times more likely to acquire customers and 6 times more likely to retain them than their peers [1]. But too often, that data ends up siloed or underused. That’s a missed opportunity.
At Mattison, we help associations translate raw data into actionable insights that support smarter decisions and stronger outcomes.
Why Data Matters
- Understand member behavior and preferences: McKinsey found that organizations using behavioral data effectively improve engagement by up to 85% [1].
- Improve retention and recruitment: Member retention is critical—a 5% increase in retention can boost long-term revenue by 25–95% [2].
- Target communications more effectively: Campaigns informed by analytics perform significantly better—segmented email campaigns see up to 30% higher open rates [3].
- Evaluate program performance: Organizations that regularly measure outcomes are twice as likely to report successful programs [4].
- Demonstrate impact to funders and stakeholders: Clear, data-backed reporting increases funder confidence and supports stronger renewal and grant opportunities.
Good data drives confident decisions—and allows your team to stay proactive, not reactive.
What We Offer
We tailor our analytics support based on your systems and goals, but common services include:
- Membership dashboards: Real-time reporting on engagement, renewals, and growth—so leadership isn’t waiting weeks for insights.
- Survey design and analysis: Well-designed surveys increase response quality and accuracy; poorly designed ones can skew results by more than 20% [5].
- Campaign tracking: Understand what’s working (and what’s not) across email, social, and web—so resources are spent where they matter most.
- Program performance evaluation: Measure success, ROI, and impact across initiatives to support continuous improvement and accountability.
We’re not just number crunchers—we’re storytellers who help you understand what the numbers mean.
Measure What Matters Most
Data is one of your association’s most valuable assets—but only if you use it. With Mattison’s support, you can move beyond reports and dashboards to insights that inform strategy, strengthen engagement, and advance your mission.
Don’t let valuable data sit untouched. Let’s make it work for you.
Sources
- McKinsey & Company. The Data-Driven Organization: Unlocking Value from Analytics. Available at: mckinsey.com
- Bain & Company. Prescription for Cutting Costs: Grow What Matters. Available at: bain.com
- Mailchimp. Email Marketing Benchmarks by Industry. Available at: mailchimp.com
- Nonprofit Technology Network (NTEN). State of Nonprofit Data & Technology Report. Available at: nten.org
- Pew Research Center. Questionnaire Design Best Practices. Available at: pewresearch.org